Kia ora, I’m Jamie, a first-time mum and the heart behind Stedi.

Stedi came from something I noticed in myself and every mum around me. The hair coming out in clumps in the shower. Nails that were brittle and breaking. Skin that felt different. And absolutely no time or energy to do anything about it.

What surprised me most was how little support existed for this season of life. Most products on the market aren't made with pregnant or breastfeeding mothers in mind. We were an afterthought.

Stedi was created to change that. A brand where mothers are the priority, not the exception. Products that actually fit into your life, not ones that add more to your already full plate. Because looking after yourself shouldn't feel like another thing on the to-do list.

With a background in nursing, quality and safety have always mattered deeply to me. I've spent a lot of time sourcing the right ingredients and working with suppliers I trust completely. I wouldn't put anything out that I wouldn't take myself or give to my own friends and family.

From one māmā to another, I hope it makes even a small difference in how supported you feel.

Stedi is a small, passionate business and every single order means the world to me. Thank you for being here x

Jamie